POP CULTURE PR: Deep Inside the Early Days of the Viral Era, and What They Taught Me About Survival Tomorrow

POP CULTURE PR is a guerrilla PR memoir from a veteran publicist who helped define the “go viral or go home” era of marketing. From trailer parks near 8 Mile Road to treehouses in Nicaragua, poker‑playing chimps, town‑renaming stunts, and a homemade rocket chasing the edge of space, this book takes you inside the campaigns brands whispered about, and competitors tried (and failed) to copy.​

Across more than 20,000 words of war stories and confessions, you’ll see how headlines are engineered, how narrative warfare really works, and why the best stunts feel insane before they feel inevitable.

POP CULTURE PR isn’t a sanitized textbook; it’s a brutally honest field manual for founders, marketers, and PR pros who would rather make culture than chase it.

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